Yahoo Columnists
I’m having flashbacks to 2000 today. Back in 2000, Time Warner merged with AOL to create a media behemoth. The goal was to unlock synergies between delivery and content. Obviously, that didn’t turn out as management had hoped. (On a side note, the new Time Warner re-believes that AOL is the key to their future.)
Today, Yahoo announced a plan to enter the content world by hiring eight new financial columnists. With, I’m sure, more to come. I hope, for their sake, they are only trying to differentiate themselves by providing a little exclusive content, rather than trying to revamp their business model. We shall see.
On the positive side, I’ll take any free financial content I can get.
